Card friend of Tatnefteproduct company. Terms of the loyalty program “Friend of the Company” from Tatneft

Have you considered how much money you spend on fueling your car? Yes, unfortunately, the car is an integral part of our life, so you can not completely abandon it. But you can save on fuel!

Tatnefteprodukt offers a bonus program that will help motorists pay less for fuel. Especially for you, we will reveal all the nuances.

Cards “Friend of the Company”

It’s not a magic wand that will help us get discounts, but a discount card. But where to get it? To begin with, there are two types of cards: prepaid and discount.

The Tatnefteprodukt magnetic stripe bonus cards have the ability to accumulate points for the purchase of goods. You can spend the accumulated bonuses at any Tatnefteprodukt gas station or in partner cafes, restaurants, beauty salons and car washes.

Such a card is inexpensive, only 100 rubles.

Prepaid cards have more advantages than discount cards. With it, you can also accumulate bonuses and receive cashback. A card can be used as a debit card: credit, withdraw or transfer funds to it. Its issuer is AK Bars Bank.

You can apply for a card at any AK Bars bank or at Tatnefteproduct gas stations. By the way, this loyalty card is also available to everyone. Only 150 rubles, and how much happiness and savings!

Card Recovery

The card is valid for three years. But after the expiration date, it can be used as a discount. If you accidentally damaged or lost a card, then you can purchase a new one at a gas station. But what if it goes bad not your fault? Defective card must be taken to the gas station and get a new one for free.

The bonus balance of the card is renewed by a simple method. We call the hotline phone, specify the numbers of the old and new cards and wait for the bonuses.

Prepaid Card Transactions

You need to activate the card using an SMS message sent to 3299 or + 7-903-797-62-99. We send the code # 10 # xxxxxxxxxxxxxxxx, where the symbol x means every digit of your card number. After sending the code, your card is automatically activated.

Also, using the SMS code, you can request a balance or block the card in case of theft or loss.

You can withdraw and replenish cash at AK Bars Bank branches and at Eleksnet terminals. But keep in mind that there is a limit for replenishment, which is 15,000 rubles. In addition, the amount of transactions should not be higher than 40,000 rubles.

Earning points on a discount card

To receive discounts in partner companies, you just need to present a card. Finish - you are given the right to purchase goods 3-5% cheaper.

We visit any store, buy goods and get 3-10% of Tatnefteproduct bonuses on the purchase price. Repeat this procedure several times. Having accumulated a sufficient number of points, we spend points in the same institutions.

According to the program, 1 bonus is equal to one ruble of the Russian Federation. For example, if you spend 1000 rubles at a Tatnefteprodukt gas station or a partner store, you will receive from 30 to 100 points. The more purchases you make, the more your cashback!

Want to get discounts on gas? No problem!

• When refueling at Tatnefteproduct, present the card to the operator to receive 1% of the bonus on the cost of the purchased fuel.
• If you refuel over 700 rubles, then you get 2%.
• Buy fuel for 3,500 rubles per month - plus another 2% to your balance.

Promotion Partners

You can accumulate and spend points, as well as get a discount, not only in cafes and restaurants, but also in other places:

• Auto products and auto services (Euro Car Wash, APEKS, ArtService, Gambit);
• Office and home accessories ("World of Wallpaper", "Euro-CASCADE", "SVARKO", "AtOll");
• Cafes and restaurants ("Sarajevo", "HALVA", "Tiflis", GREEN BEAN)
• Hotels (Hotel ART, Bay)
• Tourism ("Native", "The World")
• Clothing and shoes (VIERI, Mergen)

Also, for bonuses, you can purchase fuel at Tatnefteprodukt gas stations.

Features of the bonus program

1. In addition to discount, you can get a prepaid card and use it as a debit card.
2. Low cost of the card - from 100 to 150 rubles.
3. Using the “Friend of the Company” card, you can receive discounts on fuel and goods from partner cafes and shops.
4. You can perform operations everywhere and always using your mobile phone.

“Friend of the company” is a loyalty program that is a laureate of many Russian competitions and nominations in the field of trade. In order to receive discounts and privileges, you need to buy goods from program partners. At the same time, you must either pay with a Friend of the Company card or present it to the cashier. The program brings together 380 partners offering privileges and discounts to cardholders.

There are 2 types of Company Friend cards: classic card programs  and bank cards with a bonus application. There are more than 15 varieties of these cards; for more details, see each of them on this page.

The first - the classic "Friend of the Company" cards - give their owners the right to receive various discounts and bonuses of partner stores of the program, and then pay with accumulated points for goods or services.

But bank cards allow you to receive not only bonuses or discounts, but also the return of a part of the price of goods (cash back) back to the account. In addition, bank plastic can be paid in any offline and online stores, store money on a card account and get a loan. The issuer of such cards is Ak Bars Bank.

How to get a friend card

It's simple - a classic card can be obtained at any gas station "Tatnefteprodukt", its cost is 150 rubles.

A bank card with a special bonus application can be issued at Ak Bars Bank or at special stands of Friend of the Company in some supermarkets. You can also leave a request for gas stations "Tatnefteproduct."

If you have a bank card with a bonus application, in order to use points and be able to view the balance in your account, you must register it on the information counter “Friend of the company”.

Discounts and cash back

In order to get a discount, simply show the “Friend of the Company” card to the cashier of the partner store upon purchase.

But in order to get a refund of part of the cost back to the card account (cash back), you need to pay for a purchase  Bank card "Friend of the company." The amount of cash back will be credited to the account within 2 weeks.

Bonuses PRO

If you make purchases in stores participating in the Bonus PRO scheme, you can receive increased bonuses - in the amount of 15%. You can pay for goods with either a card or cash, the main thing is to present to the cashier any card of Ak Bars Bank  (to accrue points on the bonus account).

The PRO scheme is valid:

• from partners participating in the bonus program of the Tandem shopping and entertainment complex;
• at Tamle stores located in Yelabug and Naberezhnye Chelny.

The accumulated PRO Bonuses can be spent on any product in the store that provides a discount according to the PRO scheme. In this case, bonuses must be paid for the entire cost of the product, partial payment is not allowed.

Full information about all partners of the program, as well as the size of bonuses and discounts, can be found.

1. Company Friend Card with Magnetic Stripe - allows you to receive discounts and accumulate bonuses from partners of the program.
  You can use the accumulated bonuses when buying fuel at Tatnefteprodukt gas stations, services of the Moydodyr car wash network, services of the NASCO insurance company, in partner stores of Tandem shopping center and from other partners of the Friend of the program program.
Where can I get a “Friend of the Company” magnetic stripe card?  - at any Tatnefteprodukt gas station. The cost of the card is 100 rubles.

2. The prepaid card “Friend of the company” - “Tatnefteproduct”  - This is a card of PJSC AK BARS BANK with the bonus application of the loyalty program “Friend of the Company”.
  The map has 2 applications:

1. Bonus application "Friend of the company"
2. Banking application of PJSC AK BARS BANK (designed to carry out banking operations with a card: payment for goods and services at any enterprises in the field of trade and services around the world, return of goods paid with a card, cash withdrawals and other operations).
     You can find out more about prepaid cards.

The cost of the card is 150 rubles.

3. Bank card of PJSC AK BARS Bank

Any AK BARS Bank card is connected to the Friend of the Company loyalty program, which allows you to receive discounts and accumulate bonuses from partners of the loyalty program.

Where can I get a bank card of AK BARS BANK? Bank cards can be issued at any branch of PJSC AK BARS BANK. You can familiarize yourself with the types of bank cards, their service conditions and other necessary information.

Can I use a bank card after the expiration date?
  After the expiration of the validity of the bank card, the AK BARS BANK PJSC bank application ceases to work, but the bonus program “Friend of the Company” continues to work, that is, the card can be used in accordance with the terms of the loyalty program “Friend of the Company”.

4. Bonus card of shopping and entertainment complex “Tandem”  - allows you to receive discounts and accumulate bonuses from partners of the program.

Where can I get a Tandem shopping mall bonus card?  Details on obtaining a card can be found on the information desk of the Tandem shopping center on the 1st floor of the complex.

5. Taxi driver card  - allows you to receive discounts and accumulate bonuses from partners of the program on a par with all other types of cards, however, it gives a unique opportunity to receive an increased discount of 7% of the purchase amount in the network of Tatnefteproduct gas stations. This card is intended for taxi drivers only. The card also allows saving from other Program Partners.

What is needed to get a Taxi Driver Card? - It is necessary to present an identity card and a taxi license (or a taxi program on a smartphone).

Where can I get a taxi driver card?
  You can get a Taxi card for free:

1. In the office of "Friend of the company" at the address: Kazan, Ostrovsky, d. 35 on weekdays from 8.00 to 17.00;
2. At the gas station No. 2, Abzhalilov St., around the clock;
3. At gas station No. 83, Yamashev Ave. around the clock;
4. At the gas station number 84 Mamadyshsky tract around the clock.

“Friend of the company” is a loyalty program that allows the holder of a program card or a card of a partner bank to receive discounts of up to 50% and bonuses from participating companies. The program operates in the Republic of Tatarstan.

To become a member of the program, you need to apply for a Friend of the Company card at any Tatnefteproduct gas station or at a partner bank (AK BARS or Avers).

How to join

Register your AK BARS Bank card on the website and take advantage of discounts and bonuses from partners of the Friend of the program program.

How to get the

There are two ways to get discounts and bonuses:

1. Make purchases from partners of the program.
2. Pay for purchases using a "Friend of the Company" credit card or present a membership card at the checkout.

When calculating 1 bonus \u003d 1 ruble.

Among the partners of the action are Taif Group of Companies, Forsage Karting Center, Zvezda Health Academy, Tatenergosbyt and Grass companies, and many others.

For example, a 5% discount is provided by the Florist.ru flower salon, the Euro Wash service, and the Farm Farm store. A 10% discount is provided by the Art Hotel in Kazan, the Atoll creative workshop, the First Ladies beauty salon, etc.

Some companies accrue bonuses for purchases and payment for services. For example, bonuses in the amount of 5% of the payment are provided by: Capital coffee house, SvarKo store, AvtoGrad, Health Formula and others. Full list on the program website.

How to spend

The discount is provided upon purchase immediately. To do this, you need to present a card “Friend of the company”, and with the accumulated bonuses you can reimburse part of the cost of the purchased goods. Bonuses can be spent at gas stations and Tatnefteprodukt car washes, at Exist.ru store, when paying at OSAGO CASCO online and with other partners of the program.

“THE HEAD CAN FOLLOW THE CAR WAY”

Iskander Rashitovich, AZS-KART is a structural subdivision of HC Tatnefteprodukt, and you sell services to corporate clients. I understand correctly?

- Iskander Shaikhutdinov:Yes, “AZS-KART” is one of the enterprises of the Tatnefteprodukt holding company, in the structure of which there are oil depots, a network of gas stations, a design organization and so on. Our direction is interaction with legal entities that work by bank transfer.

So your branch is responsible to customers for the quality of the product and service? And you care about how branched the gas station network is Tatnefteprodukt in the republic and abroad. Our reader, Igor Olegovich Shishov, asks about this.

- Iskander Shaikhutdinov:“AZS-KART” is a branch of OJSC HC “Tatnefteproduct”, respectively, it offers its services to legal entities at gas stations of the Tatnefteproduct network and its business partners (APEX, Almetyevskaya Fuel Company, Tatneft-AZS Center, Chulpan "," Trans-Oil "," Stream "," Knights "). The terminals for servicing our cards are installed at 200 gas stations located in the Republic of Tatarstan, as well as in Mari El, Chuvashia, Udmurtia, Samara, Kirov, Ulyanovsk and Vladimir Regions. A detailed list of the gas station network and the location of gas stations is on our website at www.tatnp.ru.

In addition, we give our customers the opportunity to refuel outside the Volga Federal District at gas stations that are part of the Petrol Plus, Tatneft, and Magistral-TNK systems.

- What are the advantages of a plastic card?

- Iskander Shaikhutdinov:The first advantage of the card is non-cash payment, not money in the hands of drivers, which is important for companies. Secondly, using our control system, you can replenish your account at any time, regardless of where the car is currently located. Thirdly, the head of the company can always control when, at what gas station and what type of fuel the driver refueled the car. So you can even trace the movement of the car on the highway. In addition, there is a reimbursement of 18 percent of VAT, since we work by bank transfer.

Since a certain type of gasoline or diesel fuel is prescribed in the contract, the driver will not be able to refuel with other fuel. The head of the company can set a daily limit on fuel. It can even be calculated in such a way that the driver on the company’s map could not refuel the car on his days off.

- How many similar cards are implemented?

- Nail Shaidullin:Cards for corporate customers sold about 100 thousand.

- Is there any limit to the number of cards for one company?

- Iskander Shaikhutdinov:A card costs 200 rubles, and we sell them as much as the client requires. If a client transfers to us from another fuel company, we change the card for free.

“A COVERING NETWORK OF A Filling Station - A DECISIVE COMPETITIVE FACTOR”

- Does the gas station provide discounts for regular customers? (Gulnara)

- Iskander Shaikhutdinov:There is a certain system of discounts on cards: up to 100 thousand rubles - 1 percent, up to 500 thousand rubles - 2 percent, up to 1 million rubles - 2.5 percent, over 1 million rubles - 3 percent. Of course, discounts apply only with a 100% prepayment.

- Full prepayment is required, or is there enough advance payment, and then installments?

- Iskander Shaikhutdinov:We require a 100% prepayment, but, of course, there is an individual approach to customers, depending on several factors: the time of cooperation, what volumes he chooses from us, etc. We can provide short-term loans. If the company came to us for the first time, we look at which fuel sample was taken in the first month, and then we can give a discount.

You serve not only commercial companies, but also budget organizations. So, participate in tenders. How do you manage to win contests?

- Nail Shaidullin:Tenders are republican and municipal. Our company tries to take part in all tenders, and a large number of competitions wins due to the extensive network of gas stations and the high quality of the services provided. We serve many large companies and organizations. Although, of course, not all 100 percent of contests are won.

- Iskander Shaikhutdinov:The gas station coverage network is a decisive factor in winning contests, and Tatnefteproduct in Tatarstan, although not by much, is ahead of its competitors in this indicator. Both gasoline quality and quality of service play an important role.

“TO COME ONLY ONCE ONCE - FOR THE CARD”

How to become your client legal entity? Where to apply, what documents to provide? (Svetlana Sergeevna Obrezkova)

- Iskander Shaikhutdinov:Our address is Kazan, Astronomicheskaya street, 5/19. It is necessary to contact the subscriber department of “AZS - KART” - office 8. The site has phone numbers for all managers. We work from 8 to 17 hours, lunch - from 12 to 13 hours. On Saturday, we work from 9 to 12 hours. And from the documents you need only a "partner card".

- Nail Shaidullin:“Partner Card” is a completed application form, the form of which can be downloaded from our website. Minimum data is required - company name, address, TIN, KPP, bank details.

- Is it necessary for a potential client to come to you or can I send a questionnaire in electronic form?

- Iskander Shaikhutdinov:Of course, everything can be done via the Internet - on our website there are forms of contracts and applications for commercial companies and budget organizations. You will need to come only once - for the card. A contract with a seal can even be sent by fax, and then make a payment and, making sure that the payment has passed, come for the card and the original contract.

- What other additional services can “AZS-KART” provide?

- Iskander Shaikhutdinov:On the card you can receive not only gasoline, but also related products, such as oils. This card can also be used at Tatnefteprodukt car washes. There is also free SMS informing about the cash balance on the card. If the client wants to use this service, in the contract he indicates his phone number for receiving SMS. You can also go to our website and check the balance in your "personal account" there.

“THE FRIEND OF THE COMPANY” LOYALTY PROGRAM RECEIVED RECOGNITION ”

Please tell us about the campaign “Friend of the company”. I heard something, but I want to know in more detail how to become a "friend"? (Ruslan Imamov)

- Timur Timurshin:This is not an action, but a long-term loyalty program, which is being implemented in our republic. She received recognition - she became a laureate of the contests “Best Products of the Republic of Tatarstan” and “100 Best Products of Russia” last year. We also received a special diploma for participating in a special exposition of the Ministry of Telecom and Mass Communications of the Russian Federation in the framework of the SvyazExpoComm 2011 exhibition, we won first place in the Product of the Year - Softtool 2011 contest, the project was awarded a silver diploma in the Promising Business category in VI Kazan Venture Fair.

To become a member of the Friend of the Company program, you need to get a card that is issued jointly with AK BARS BANK OJSC. ” The card allows you to receive discounts on goods and services from almost 200 partner companies in the Republic of Tatarstan. At Tatnefteprodukt filling stations, a program participant receives a discount of up to 5 percent, from partner companies - up to 20 percent. In this case, you can pay both in cash and by credit card, the main thing is to present a card “Friend of the company”.

- And how long does this program last?

- Timur Timurshin:The program was created in 2005, and in the current format has been operating since 2009. The program has become more technological, more advanced. The project received support from the international payment system MasterCard, we cooperate with large Tatarstan and Russian companies

- Is the program borrowed or your own?

- Timur Timurshin:This is our own development - the team of LLC “Friend of the company”.

- How much does the “Friend of the Company” card cost?

- Timur Timurshin:Card “Friend of the company” - MasterCard Standard costs 150 rubles, “Friend of the company” - MasterCard Gold - 2.5 thousand rubles, according to the tariffs of the bank. This is a one-time payment per card, other payments will not be charged.

- Probably, only the client of AK BARS Bank can use this service?

- Timur Timurshin:When you purchase a Friend of the Company card, your account opens automatically. Moreover, the Friend of the Company program is now a partner of the MastrerCard Competence Center in the Republic of Tatarstan in introducing new technologies, including payment technologies.

Currently, MasterCard with a contactless PayPass interface is getting active circulation: when paying for a purchase with such a card, simply bring it to the terminal, which, firstly, allows you to speed up the customer service process, and secondly, it is safe - the card is not given to anyone therefore, no one has the opportunity to remove any data from this card.

Due to its high technology, the Friend of the Company program is constantly expanding; more and more new partners are involved in it.

“AT THE OTHER COMPANY” - 200 PARTNERS ”

Your course of “cooperation” with various companies (and not just automobile ones) is not clear when the customers of these companies have a discount at your gas stations. What are you doing this for? And do you have a large list of such “partners”? (Shamil Idiyatullin)

- Timur Timurshin:This is a misinterpretation of our program. At Tatnefteprodukt gas stations for individuals, only one card works - “Friend of the company”, and other discount cards are not accepted. On the contrary, the holders of "Friend of the Company" cards receive discounts from the partner companies of the program, of which about 200

- And how do you select your partners for this program?

- Timur Timurshin:This is our sales department. First of all, these are large companies in their market segment - Tatnefteprodukt, Tattelecom, Bahetle, 36.6 pharmacy, restaurants, etc. If any company wants to become our partner, we are always ready for cooperation.

“ALL SOFTWARE IS UNIQUE”

- Does Tatnefteprodukt have a security system from hackers?

- Nail Shaidullin:All cards are processed by our processing center, which is located inside the company. All software is developed by the specialists of our processing center and is unique.

Today there are so-called “boxed” solutions on the market, when certain loyalty programs and cashless payment systems are built on finished products and unified formats. Our product is unique and no one knows its protocol of exchange and data storage format, except for a few of our individual employees.

- And who controls “individual employees”?

- Nail Shaidullin:All transactions are always checked, the database is reconciled. We take into account literally any movement through the fuel dispenser. Even two or three liters - everything passes through a single system, and then it is reduced to the central office in Kazan, where all information is stored.

There are different cases, but we do not leave anything unattended. So far, there are no complaints from our customers that they have lost money from the card. And so far we have not seen a single “left” duplicate map.

- And what happens if a card is lost?

- Iskander Shaikhutdinov:As soon as a call is received from the client about the loss of the card, it is immediately blocked. But before the call, we can’t do anything.

- Nail Shaidullin:We have a priority today - bank cards with the loyalty application “Friend of the company”. But besides this, many so-called classic cards “Friend of the Company” were issued - it’s just a chip card without a bank account. Their owners also receive all the discounts that are due to program participants - up to 5 percent at Tatnefteprodukt gas stations and up to 20 percent from program partners. About 200 thousand of such cards were issued, and about 100 thousand cards with a bank account.

That is, today the market revolves around 300 thousand cards for individuals, and for legal entities - about 100 thousand. But, I repeat, in the case of corporate cards, this is not the number of customers.

“GIFT CARD - ACCUMULATIVE. AND CASHBACK IS POSSIBLE "

- Do you have a “gift card” service? Where can I buy it? (Lenard)

- Nail Shaidullin:We also have gift cards, and they are offered to individuals. This is the “Friend of the Company” card, on which bonuses of 500, 1000, 2000, 3000 rubles are already credited. Moreover, if any company asks us to make a card with a specific denomination, we will do it.

Moreover, the advantage of this card is that it is cumulative and, after spending the initial bonuses, continues to work like a regular “Friend of the card” card. The client can save bonuses on it and then pay them.

- Where can I get these cards - at the gas station?

- Nail Shaidullin:I must admit that these cards are in great demand and disperse very quickly. In Kazan, the most popular is a 1000-ruble card. In general, cards are sold at gas stations - already packed in envelopes, the rules for using the card are also included there. If the company wants to produce a card with a non-standard face value, then you need to contact LLC “Friend of the company” and conclude an agreement. Last year, such promotions were often held with banks - they made gifts to their customers when they entered into a car loan agreement.

- I wonder who and to whom more often gives a bonus card for gasoline?

- Timur Timurshin:Parents often give children so that they do not spend money on gas.

- Nail Shaidullin:It also happens to be a corporate gift for employees.

“How long can all of these cards be used?”

- Nail Shaidullin:Before physical wear and tear.

- Timur Timurshin:Classic cards do not have an expiration date, and bank cards have a standard period of two years.

- And how can I replenish a gift card when the bonuses end?

- Timur Timurshin:When a client makes purchases in cash or with a bank card at Tatnefteprodukt filling stations and in partner companies of the Friend of the program program, bonuses are credited to his card, which he can later use in settlements under the program, based on the 1 bonus rate \u003d 1 ruble.

Cashback is still possible on bank cards at a number of enterprises - when a person receives the discount provided by the "Friend of the company" card in the form of real money to his bank account. The more customers make purchases under the “Friend of the Company” program, the more they replenish their account.

“ONLY 10 PERCENT PAYMENTS ARE PERFORMED ON BANK CARDS”

Now there is a trend towards an increase in cashless payments. And what is the growth in your sphere when servicing individuals?

- Nail Shaidullin:Unfortunately, in our country the culture of payment by plastic cards is not yet very developed, as in the rest of the world. Today, in our network only 3 percent of payments are made with bank plastic cards. According to the MasterCard international payment system, Russia is lower than Turkey in terms of the use of bank cards when making payments.

- Timur Timurshin:In Russia, only about 10 percent of all payments are made using bank cards, 90 percent in cash. But in reality, the share of card payments is even lower, because of these 10 percent, part of the money is simply withdrawn from the ATM to pay.

There are times when card drivers "turn" into cash by refueling another driver’s car and receiving money from him ...

- Nail Shaidullin: We have a control and audit department, which is responsible for all violations of the gas station operation process, including those related to fraud on plastic cards. Attempts to cash out are detected and rather rigidly suppressed. We deal with all abuses at our gas stations.

“MAXIMUM COMFORT FOR CLIENTS”

You said that Tatneft is your partner in some areas. But is it more a partner or competitor?

- Nail Shaidullin:The fact is that the territory of the republic by the main operators is covered unevenly. While in the west of Tatarstan Tatnefteproduct is the leader in the number of gas stations, in the southeast, in particular in Almetyevsk, Tatneft is represented much more widely. At the same time, we have customers who travel throughout the republic. Therefore, we conclude agreements under which the cards of Tatneft and Tatnefteprodukt are accepted from each other so that the customers of the companies are not infringed on anywhere in Tatarstan. We all work to make it as comfortable as possible for our customers.

- Iskander Shaikhutdinov:For example, we do not have a filling station in Bavlakh, but we have it in the Bavlinsky district. And for the convenience of our customers, we entered into an agreement with Tatneft AZS-Center for servicing with our card in Bavlakh and put our terminal there. That is, we and Tatneft have a mutually beneficial interaction.

- And there are agreements between you, for example, at the price of gasoline?

- Nail Shaidullin:Understand correctly, the cashless payment systems of Tatneft and Tatnefteprodukt operate at the retail prices of their gas station chains and are not related to the pricing process. Their job is to find and provide quality service to the client, that is, to provide him with a service that will allow him to refuel throughout the country, and high-quality service - to promptly provide invoices, reconciliation statements, and promptly respond to all customer requests when he is interested in which of his employees where and when to refuel the car with gasoline.

“FUEL QUALITY CONTROL - MULTI-STAGE”

How does a gas station control the quality of fuel and lubricants? Or do you fully trust the “owner” - Tatnefteprodukt? By the way, whose gasoline do you sell? (Arkady)

- Nail Shaidullin: AZS-KART is responsible for working with customers, and the parent company HC Tatnefteproduct is responsible for the quality of gasoline and service at gas stations. The structure of the company has control management, whose functions include fuel and lubricant quality control. This control in our company is multi-stage and begins with the supply of fuel to the tank farm. Before entering the tank, the fuel is tested in a laboratory, of which there are seven in the company.

After the fuel was received at the tank farm, it passes scheduled inspections at the base itself. Before the goods are sold at gas stations, the fuel passes one more control. They also come to the gas station with a check to check the fuel for compliance with quality. Such checks are carried out suddenly, and this is the control of the work of gas station personnel directly.

Today, our main fuel suppliers are Nizhnekamsk TAIF-NK and Bashneft. Of course, the most profitable supplier for logistics is Nizhnekamsk, but, unfortunately, TAIF-NK cannot fully satisfy the republic’s fuel needs.

If we talk about the 92nd gasoline, the main type of fuel sold at gas stations, then Bashneft in Ufa produces goods of the third class, and TAIF-NK - the fourth class.

“TAIFOVSKY PETROL ENVIRONMENTAL”

- And what is the difference between the third and fourth grade?

- Nail Shaidullin:  In fact, each person has his own preferences. Some, for example, believe that Ufa gas is better, since its density is higher and it releases more energy during combustion. But Taif gasoline is more environmentally friendly.

- How many steps does the class scale have?

- Nail Shaidullin:  From the first to the fifth. But there is no fifth grade fuel in our market yet.

- Iskander Shaikhutdinov:In fact, these are just environmental requirements, and classiness depends on the capabilities of the plant.

- Is gasoline of the first and second class still found?

- Nail Shaidullin:  There is no gasoline of the first class, and the second minimum quantity is still found. The main circulation on the market is gasoline of the third and fourth class.

"The gas station CHECKS" HIDDEN BUYER "

- How do you control your gas stations for quality?

- Nail Shaidullin:  We have a “hidden buyer” system when an independent auditor arrives at a gas station as a private person. He has a so-called visit checklist, where he consistently notes all the services rendered to him: how the operator met him, what he was told, how he answered questions. All data flows to the parent company, where it is analyzed, and conclusions are drawn.

- And what are the most frequent complaints of clients?

- Nail Shaidullin: For example, traditionally our operators do not greet each other. However, this is a disaster not only for our gas stations, but also for the whole country. There are times when a client believes that he was rendered a poor-quality service - underfilled with gas, etc. Although this is not always the fault of the gas station, for example, often the driver begins to fill in gasoline with the engine turned off, and the arrow does not go away. Or, let's say, the client did not understand what kind of discount he should be entitled to. In all such cases, the operator must calmly explain what the rules are and what needs to be done.

We are going to become even more open to consumers, and currently we are working on the organization of a call center, where anyone can contact via a hotline. And we will work on each claim. Today Tatnefteproduct is trying to turn to its client as much as possible, to understand what is bothering him, in order to jointly eliminate all problems.

- What is a hotline, and when will it work?

- Nail Shaidullin:  The hotline is a multi-channel, round-the-clock communication channel with customers in real time, allowing you to quickly respond to all calls from the field. I think that within a month we will launch a hotline, which we will inform our customers through the media.

- And while there is no hotline, where to complain?

- Nail Shaidullin:  For now, you can write a complaint to the site or contact the development and marketing department of the company by phone 292-38-87.

“COMPETITIONS OF PROFESSIONAL SKILLS ARE HELD”

- How do you work with the team - do you conduct seminars and trainings?

- Nail Shaidullin: We have a training center in our company, where operators are trained and a standard certificate is issued. Moreover, we also receive training from specialists from other companies.

- Is the training paid?

- Nail Shaidullin:  Third-party specialists pay for training, and we train our employees at the expense of the company. In addition to training, we carry out certification and recertification of employees. They take place either in Kazan, or with a visit to the enterprise. In addition, the company hosts an internal “social competition”, annually holds professional skill competitions, which are gradual — first they are held in the regions of the republic, the winners of which are already competing in Kazan. Winners are awarded worthy prizes.

- Do your employees have a discount on gas stations?

- Nail Shaidullin:  Today, our employees are ordinary owners of the "Friend of the company" card. There are no special preferences for them.

- Do you have any jobs?

- Nail Shaidullin: Our staff turnover is low, so there are practically no vacancies. People work for a long time with us, whole dynasties. All of them are professionals in their field.

- And what is their salary?

- Iskander Shaikhutdinov:If we take into account that the operators work according to the “day in three” system, then the salary level is on average 15 thousand rubles.

TATNEFTEPRODUKT ALWAYS RESPONSIBLE FOR ITS ACTIONS ”

- In your opinion, what is the reason for the scatter in gas prices between different gas stations?

- Nail Shaidullin:All operators are trying to put their gas stations in high-pass places. No operator wants to put gas stations somewhere in the area, which, of course, is important from the social point of view of providing the population with infrastructure, but not profitable. Everyone puts gas stations on an active traffic flow, high competition is formed here, and the “game” of prices begins.

On the highway, where transit transport mainly runs, the low price is often due to the fact that there is a change in fuel class.

- As is the case with Rosneftpremium?

- Nail Shaidullin:No, there was an obvious surrogate - they sold fuel made in "home" conditions. Now a different structure is working in these places. We can say that only clients suffered - they are doomed to a long lawsuit.

I can safely say that any major operator on the market - Tatnefteprodukt or Tatneft - will always be responsible for its actions and compensate the consumer for all its losses.

- In the 90s there were often cases with a surrogate, but how are things going now?

- Nail Shaidullin:The struggle with surrogate producers is ongoing, and its share is declining. Certain control measures are carried out at manufacturing enterprises. Today, the main problem that arises on the highway is the substitution of a fuel class, when, for example, stove fuel is sold under the guise of diesel fuel, which is also produced in our country in sufficient quantities.

“FALSE ECONOMY MAY BECOME BIG LOSSES”

- How much does our diesel fuel meet the requirements of foreign cars?

- Nail Shaidullin:  I advise all car owners, before refueling, to ask for a fuel quality certificate. At our gas stations in the “corner of the buyer” passports are presented where you can find out exactly who produced the fuel, what composition and class it is. And only after that you can make a decision whether it is worth pouring it into your car or not.

- Iskander Shaikhutdinov:And I advise you to study the service book of the car, which says about the recommended fuel class. It is the responsibility of the driver to see whether the fuel at the gas station is recommended according to the passport. Of course, I understand that sometimes drivers try to fill in cheaper ones, but this false saving can turn into bigger losses.

Often, when choosing between the 92nd and 95th gasoline, the driver chooses the 92nd because there is a strong opinion that there is no real 95th anywhere. Is it so? And where did this opinion come from?

- Nail Shaidullin:  Previously, the 95th gasoline was obtained from the 92nd by adding various "additives". Moreover, the “additives” were of a low class, and the main sign of their presence was that the candles were blushing - they were covered with a coating.

Today, the 95th gasoline produced in the republic and sold in our country fully complies with all requirements, its quality meets all standards. And do not take it because it is more expensive. It is no secret that at present the production technology of the 92nd is well developed, the gasoline is of high quality, and foreign cars calmly “digest” it.

But there is one “but”: if a person pays attention to how much the car travels with 92nd and 95th fuel, then he will see that with the 95th mileage will be greater, because fuel consumption is lower. Therefore, another question is whether it is profitable to drive cheaper gasoline ... In general, the car engine manufacturer is calculated, as a rule, on the 95th gasoline.

Another question from the field of service culture: at foreign gas stations, the driver first refuel the car, and then pays. Is this possible with us?

- Nail Shaidullin:  Yes, but only in the near future.

“OBJECTIVITY AND EFFICIENCY ARE“ SKATES ”“ BUSINESS ONLINE ”

In conclusion - our traditional question about the newspaper "BUSINESS Online": do you read it, what suggestions and wishes do we have?

- Nail Shaidullin:  We believe that your newspaper is an excellent means of communication with customers. Most business leaders who need up-to-date information about the life of the republic read your publication. The readership of the newspaper completely suits us. I think that we will continue to cooperate.

- Timur Timurshin:I have been reading BUSINESS Online for a long time, sometimes I answer questions asked by journalists. “BUSINESS Online” is a very interesting project, which, I believe, has no analogues in Tatarstan. Objectivity and efficiency are the "skates" of your newspaper. And BUSINESS Online is never afraid to ask hot questions. Good journalistic work. I highly appreciate the newspaper, I think this is one of the best regional publications.

- Nail Shaidullin:Sometimes you work even more quickly than news agencies.

- Iskander Shaikhutdinov:I like the way the newspaper presents information - very quickly. I open your site in the morning, afternoon and evening - and every time new materials appear. And the information is diverse.

- Thank you for the detailed story about your work and for the kind words addressed to our newspaper. I wish you success!