Economic characteristics of the activities of an insurance company. Analysis of the organization of personal insurance at OJSC Moscow Insurance Company

  • 07.04.2020

Continuation of the lecture on topic 3. Insurance market

Characteristics of insurance organizations.

Insurers can be classified according to the following criteria:

· By affiliation there are: joint stock, captive, mutual, state and municipal, private insurance organizations;

· By specialization: life insurers, universal, specialized, reinsurance companies;

· By area of ​​activity: local, regional, national and transnational;

· According to the characteristics of the clientele: market and captive companies;

· According to the characteristics of the place of registration: regular and offshore.

Currently, the creation of insurance organizations in Russia is possible in various organizational and legal forms: in the form of business partnerships and societies, production cooperatives, state and municipal unitary enterprises And non-profit organizations. In Russia, the predominant part of insurance organizations are created in the form of LLC, which contradicts world practice, where insurers are created mainly in the form joint stock companies. And this is no coincidence, because successfully conducting insurance activities and ensuring the financial stability of an insurance organization requires large capital. Exactly shareholder form organizing an insurance business allows founders with small own funds through the issue and placement of shares to form authorized capital required size. In the European insurance market, unlike Russia, organizational and legal forms intended for small and medium-sized businesses (LLC) are generally excluded (prohibited). The joint stock form also allows you to create a full-fledged holding corporate structure, which is especially important for insurance organizations developing regional network. Joint-stock insurers, participating in the capital of other insurance organizations, can create a group of subsidiaries and dependent divisions (insurance group).

Peculiarity captive insurance companies in that they serve entirely or predominantly the corporate insurance interests of the founders, as well as independently operating entities that are part of the structure of a diversified concern or financial-industrial group. The advantages of organizing a captive are the large potential capacity of a large segment insurance market, which is serviced by a corporate insurer. Penetration of competing insurance companies into this segment is difficult or impossible. The purpose of creating your own insurance company is, on the one hand, the desire to obtain comprehensive insurance protection at an affordable price, and on the other hand, the desire to diversify the main business. In the USA, the creation of an insurance company is considered profitable if the potential annual collection of premiums of such a company is estimated at no less than $1 million. For effective sustainable operation of a captive insurer, it is necessary 1) active reinsurance of accepted risks, 2) attraction of client-insurers from outside, otherwise the effect of insurance itself – “redistribution of damage” – will not be realized. In Russia, despite the fact that some large initially captive companies have now become open, market-based, the captive insurance segment remains very impressive.

State and municipal insurance companies usually operate in the form of joint stock companies, where 100% or a smaller part of the capital belongs to the state or municipal authorities. This allows for maximum commercial independence and frees the state from direct liability for the insurer’s obligations. The creation of state insurance companies is a form of government intervention in the activities of the insurance market. Typically, these companies provide insurance for risks that commercial insurers refuse to cover, but for which coverage is of national importance. IN developed countries state insurers provide protection against particularly dangerous or specific risks, such as political, military, financial, and also specialize in insuring state and municipal property and civil servants. IN developing countries state insurance and reinsurance companies are created with the aim of preventing currency leakage through insurance and reinsurance channels (at the same time a state monopoly is introduced on certain insurance operations or for reinsurance).

Former largest state insurance company Russia - Rosgosstrakh is a joint-stock company, the entire stake of which until 2001 belonged to the state. In the summer of 2001, it was announced that 50% of the shares of Rosgosstrakh were being put up for sale. Currently, the state owns only 25% of the shares of OJSC RGS. Rosgosstrakh is the legal successor property rights and duties of the State Insurance Board of the Russian Federation. And therefore, it has the most extensive branch network, extensive experience in the field of personal, property (including agricultural) insurance, as well as the responsibility for restoring savings under 55 million life insurance contracts in the amount of 29 billion rubles. as of 01/01/92.

By right, only the Yugoria insurance company, registered in Khanty-Mansiysk, can be called a state insurance organization in Russia.

Creation non-profit insurance organizations usually occurs in the form mutual insurance companies(OVS) and aims not to make a profit, but only to provide members (participants) of the OVS with insurance protection. Participants in the OBC are united by the presence of homogeneous risks and the desire to provide protection against them. Each member of the company becomes an insured, his share in the insurance fund is determined by the size of the contributed share, and the entire OVS team acts as an insurer. The advantages of mutual insurance are obvious:

1. Maximum consideration of the needs of policyholders - members of the OVS. It is possible to cover even those risks that commercial insurers do not accept.

2. Savings on insurance protection, ensured by several factors. Firstly, the non-profit nature of the activity makes it possible to significantly reduce the cost of insurance coverage (carry it out at cost). Secondly, the need for insurance intermediaries disappears (saving on commissions to agents and brokers). Thirdly, in most countries, a preferential tax regime has been established for OBC.

3. “Your own” mutual insurance company usually evokes more trust.

The mentioned advantages of mutual insurance lead to its great popularity in foreign countries. In the world's largest insurance markets, mutual insurance operations account for about 42% of the total insurance volume. The overwhelming majority of mutual insurance companies are engaged in life insurance and other types of personal insurance. A smaller part operates in the field of fire, agricultural, and automobile insurance. OBC has gained particular popularity among shipowners and motor carriers, and currently 95% of shipowners insure liability risks in Mutual Insurance Clubs.

Unfortunately, mutual insurance societies have not yet become widespread in Russia, and the main reason for this lies in the fact that legal basis activities of the OVS was created only in November 2007 with the adoption of the relevant law. According to the law on mutual insurance, OVS must specialize in only one type of insurance related to property (it is prohibited for individuals to engage in it). In the Russian Federation, the number of members of the OVS of individuals can be from 5 to 2000, and of legal entities - from 3 to 500. Members of the OVS - policyholders must pay both insurance premiums (preliminary insurance premiums), as well as additional insurance premiums, in the event that the collected insurance premiums are not sufficient to cover all payments for insured events.

To obtain additional benefits, mutual insurers and captive insurance companies are sometimes registered in an offshore jurisdiction. Offshore insurance dates back to the 40s of the 20th century, when the American insurance corporation AIG opened its branches in Bermuda. Now in the world there are about 40 offshore companies developing the insurance business (Bermuda, Seychelles, Cayman Islands, Cyprus, Labrador, Barbodos, Isle of Man, Labuan, etc.), where at least 5 thousand offshore insurance companies are registered. Offshore insurance can be defined as the implementation of insurance and reinsurance operations with non-resident policyholders of the country of registration of the offshore insurer for risks outside the country of registration in foreign currencies. Advantages of registering an insurance company offshore: 1) tax savings (no income tax, turnover taxes..); 2) simplified procedures for registration and ongoing supervision; 3) confidentiality of information.

Associations of insurers are created on a voluntary basis to coordinate their activities, protect the interests of their members and implement joint programs. In most countries, there are self-regulatory organizations that protect the interests of participants in the insurance market, and also establish and control certain rules and principles of their behavior. For example, the All-Russian Union of Insurers operates in Russia.

A special form of association of insurers is insurance pool. A pool (English pool – boiler) is a form of temporary association of independent companies for joint insurance of certain risks on the basis of joint liability. The principle of joint liability means that the policyholder, having in hand an insurance policy issued on behalf of the insurance pool, upon the occurrence insured event may demand payment from any insurer that is a member of this pool. The functioning of insurance pools makes it possible to accept large risks for insurance, the sole bearing of which is beyond the power of even the most large companies, ensures the financial stability of insurance operations, guarantees clients the fulfillment of obligations.

6. In conditions of low demand for voluntary insurance great value in the sale of insurance services have active sales channels, in particular insurance intermediaries, which are of two types.

Insurance agents - physical or legal entities acting on behalf of the insurer and on his behalf in accordance with the powers granted. An insurance agent performs the following main functions:

· searching for policyholders to conclude insurance contracts on behalf of the insurer;

· explaining insurance conditions to policyholders, assisting them in choosing optimal option concluding an insurance contract that allows for maximum insurance protection given the existing financial capabilities of the policyholder to pay the insurance premium to the insurer;

· coordination with the insurer of the issues of accepting for insurance risks with significant volumes of insurance liability and regulation of tariffs;

· receipt of an insurance premium from policyholders (within established limits) and transfer (transfer) of it to the insurer;

· advising policyholders after concluding insurance contracts and facilitating the fulfillment of the terms of each contract (this function of insurance agents is performed in developed insurance markets, but is often absent in Russia).

An insurance agent can also act on behalf of several insurers.

An insurance agent is usually a freelance employee, acting on the basis of an agency agreement and receiving remuneration in the form of a commission as a percentage of the collected insurance premium (5-20%, at credit insurance the commission reaches up to 40%). The staff consists of only the most qualified agents, they receive a stable salary and interest. Nowadays, agents are often called insurance consultants (mainly life insurance). Many companies use, along with the traditional agent network (when each agent is associated with the company), a pyramidal one agent network, in which all the functions of network formation are transferred to the general agent and he forms two or three levels of sales under him. Commission distributed across all levels, but the general agent usually receives the most, since all concluded contracts ultimately go through him. Such a network is characterized by risks: 1) persons hired as subagents may be incompetent in this area and the contracts will bring losses, 2) the company may lose this entire pyramidal network if the general agent is lured to work for another company.

Insurance agents – Yu.L. - these are usually enterprises that are not directly related to the insurance business, but have a clientele with certain insurance needs, which allows them to act as agents of the insurer. For example, these are travel agencies, service stations, car dealerships, supermarkets, post offices, etc. Since the 60s, the direction of banksurance - insurance carried out by banks - began to develop in Europe. In many European countries, 60-80% of sales of life insurance policies now come from banks.

Insurance brokers - are they legal or individuals registered in the prescribed manner as entrepreneurs and carrying out insurance intermediary activities on their own behalf on the basis of instructions from the policyholder.

An insurance broker acts on the insurance market on its own behalf, providing intermediary services to policyholders (or insurers in the case of reinsurance) on the basis of contracts concluded with them for a certain fee. The broker is not a party to the insurance contract. His duty is to find an insured interested in insuring the risk, to offer his services in preparing the most profitable option concluding an insurance contract with a reliable insurer. The broker is obliged to provide the insurer with reliable and complete information about the policyholder, the subject of insurance, the probability of occurrence of insured events, possible losses and other information of interest to the insurer. After concluding an insurance contract, the broker can advise the policyholder on the implementation of the insurance contract, including payment of the insurance premium (contributions) and receipt of insurance payments, if this is provided for in the agreement between the broker and the policyholder.

Insurers often use the services of survey firms before accepting certain items for insurance. material assets(buildings, structures, equipment, vehicles, cargo, etc.). The surveyor evaluates the availability of property according to the policyholder's inventory, its condition, ownership, storage or transportation conditions, the quality of cargo packaging, the likelihood of an insured event and possible damage.

World insurance practice created another type of intermediary that performs special functions of investigating claims (demands) of policyholders on behalf of insurers, recognizing (or not recognizing) events as insured events, assessing their consequences (damage), and drawing up an emergency certificate. Such intermediaries are adjusters (emergency commissioners).

7. The insurance market as part of the financial and credit sector inevitably becomes an object government regulation and control, which is explained by the strategic importance of insurance in economic and social life society. The regulatory role of the state in the insurance market is manifested in the creation legislative framework its functioning; establishing compulsory types of insurance in the interests of society and its individual members; formation of insurance interest of potential consumers of insurance services; in creating the infrastructure of the insurance market and an effective system of state supervision over the activities of insurance organizations, etc.

The implementation of the regulatory function of the state is entrusted to a special body of state insurance supervision. A similar structure exists in many countries. Currently, insurance supervision in Russia is carried out by Federal service insurance supervision of the Ministry of Finance of the Russian Federation and its 17 interregional inspectorates. The main functions of the FSSN include:

1. Registration of insurance companies, during which professional suitability is determined, financial situation insurance organizations.

2. Maintaining a single state register insurers, their associations, as well as a register of insurance brokers.

3. Licensing individual species insurance activities.

4. Ensuring transparency and openness of the insurance market (requirement for public reporting by insurers - before July 1 of the next year, the balance sheet and profit and loss statement, certified by an auditor, must be published in the media in the territory of operation).

5. Compliance monitoring insurance legislation and for financial stability insurance companies, etc.

To carry out its functions supervisory authorities has the right to conduct inspections, demand information and reporting from insurers, if violations are identified, give instructions to eliminate them, and in case of failure to comply with the instructions, suspend or limit the validity of licenses or even revoke licenses. If at the first stage of the formation of the insurance market in Russia the main attention of insurance supervision was focused on organizing a system of admission to this type of activity, now the focus has shifted to analysis financial condition already operating companies to prevent them from going bankrupt.

An important area of ​​government regulation is the establishment of access procedures for foreign insurers and their branches, and the introduction of restrictions on the activities of subsidiaries of foreign investors and joint insurance organizations. IN recent years protectionism in the Russian insurance market has weakened significantly. Currently, the following remains: a ban on intermediary activities on behalf of foreign insurers (with the exception of policies " Green Card"and reinsurance agreements); some restrictions on the activities of companies with a share of a foreign investor not originating from the European Union, in authorized capital over 49% (such companies are prohibited from engaging in life insurance, mandatory types insurance, insurance of works and supplies for state needs and insurance of the interests of state and municipal organizations); a maximum quota has also been established foreign capital in the total authorized capital of all insurers registered in the Russian Federation – 25%. Branches of foreign insurers will receive the right to operate in Russia 8 years after Russia’s accession to the WTO.

Antimonopoly regulation in Russia is still poorly developed and consists of more careful control over the activities of insurers that dominate certain segments of the insurance market. For these purposes, the position of an insurer is considered dominant if, including structures affiliated with it, it has more than 25% of the insurance premium on the regional market or more than 10% of the insurance premium in any type of insurance on the federal market.


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